Role overview in Balena.ioWe are seeking an experienced Developer Engagement Lead with an entrepreneurial mindset to own and grow our developer-focused…
Role overview in Balena.io
We are seeking an experienced Developer Engagement Lead with an entrepreneurial mindset to own and grow our developer-focused community. We're looking for a builder who understands what developers care about and how to connect with them authentically. You will be responsible for raising awareness and increasing adoption of balenaCloud by building a thriving community and amplifying our users' voices.
You'll need a solid understanding of how to leverage various channels, including our website, social media, forums, and third-party developer sites, to drive engagement and grow our top-of-funnel. You will work closely with our Partner Community Lead, and the rest of our growth team, to ensure our user and partner ecosystems thrive in synergy.
Responsibilities
Developer Advocacy
User Persona Understanding: Analyze our ideal user profile to get a clear picture of how we can best enable them, through interviews and other research.
Community Amplification: Run experiments to get our users to talk about Balena on our own platforms (website, forums, blog) and on external ones (Reddit, GitHub, social media, etc.). Maybe even launch a new community forum.
Insights & Feedback: Run experiments to get users to share insights with the Balena team (e.g., through regular interviews, all-hands meetings, and company summits), and communicate these market insights internally.